The Sweetness vision is to bring global women’s traditions into a relevant, fashionable framework in the contemporary marketplace. From fertility to pregnancy, postnatal and baby, Sweetness products are stylish new renderings of age-old practices. Equal parts fashion and function, Sweetness garments support the body and the baby through pivotal stages of development, while ensuring that moms-to-be and new mamas look great in the process! Inspired by yoga philosophy, our products are lined in fine silks, and embroidered with lotus flowers (good-vibe symbol of the chakras, or energy centers). Enjoy the embrace of Sweetness—inside and out!

What People Are Saying About Sweetness.

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Love the sash and the orange silk chakra booster! I can see thatthis would offer stylish support during pregnancy and post-partum.

Nice work!

Christiane Northrup, M.D.

They didn’t have these when I was pregnant. But I wrapped my belly with fabric, instinctively. It felt so good, so comforting. This age-old practice of belly binding is essential, especially after the birth to draw everything back into place and to nourish the energy there. And the Sweetness Pouch is so beautiful and stylish, don’t you think? You need one of these!”

-Gurmukh Kaur Khalsa, Internationally Acclaimed Prenatal Yoga Teacher

I just started wearing my Sweetness Pouch and so appreciate its support and tradition. It is beautiful, and an awesome way to celebrate and connect to my pregnancy and the history of women around the world. I love The Sweetness Pouch–I have two!

-Josie Maran, Model, Actress

“The Sweetness Pouch wasn’t around when I had my daughter, but I can’t wait to wear one during my next pregnancy. It is beautiful and stylish–a must-have for every pregnant woman and new mother!”

-Anna Getty, Prenatal Yoga Instructor

I’d never heard of such a thing as a maternity sash, so I’d never dreamed of how it would work.

At a mere 8 weeks pregnant I could immediately feel the unbelievable comfort from my top foam roller and total support of the Sweetness Pouch as a maternity sash; I wrapped it around my belly and felt like I’d been lifted up into the stratosphere. Delicious.

-from a dear friend

I just wanted to say thank you for the great Sweetness Sash! It is really great–feels great on my growing belly! What a neat product!

-Jennie Garth, Actress

Recently i gave the Sweetness Pouch to a friend who’s pregnant. She was pleasantly surprised to find that the Pouch, as a sash, provided a form of support and [in her words] “sweetness!”

I’ve bought one and am holding it until i get pregnant… it’s clearly made with loving attention and indeed, a palpable SWEETNESS. I cannot wait to use it!

blessings, -Elena Brower, virayoga, nyc

I love The Sweetness Pouch! I love wearing it, especially at the end of the day, as it just gives me an extra support and warmth when I’m tired. I feel all wrapped and supported, which is a great comfort both physically and psychologically. It feels kind of like a hug when and where I need it the most.

I’m taking it with me on our trip to Mexico for Christmas with the family. I can’t imagine being without it!

-Kaile Shilling, Sweetness customer and new mama